Trainspotting has to be one of my all time favorite films. Why would that be so? It’s humorous, emotional, down to earth, and incredibly sad but true. Having watched it for the first time whilst I was in Scotland last year. It hit me, and I finally saw what all the talk was about.
Trainspotting’s sound track is not only incredible, featuring artists such as Iggy pop, Lou Reed and Atomic. But I’ve noticed recently the amazing DVD covers, and the posters that go with it. Using the Hermetica font, the designers Mark Blamire (now of Blanka and PrintProcess) and Rob O’connor of Stylorouge have made simple yet brilliant film posters, giving the advertising campaign a big twist. The trainspotting movie posters were created in 1996, to advertise the film. Why is it that the posters are so timeless?
When the posters came out, they were unique and unusual for their time. Blamire and 0’connor stemmed their inspiration from film posters such as Reservoir Dogs and backbeat. They experimented with single shots of the characters, and a shot for the final picture of them all. But it didn’t quite work out. The characters from the movie are in a gang, together, but if you have seen the film, they weren’t exactly your usual “good” friends. When they finished the shots of the single characters alone, they realized that the group shot just wasn’t going to work. Finally, they decided to add the single shots into one poster, and it worked amazingly. Using the theme of the Heathrow airports departure board style, and Hermetica font, in front of the single images of characters, the final poster was formed. The Hermetica font worked so perfectly because it communicated what it needed to, and let the photography do the job. The posters show that simple design along with photography or illustration/paint can show amazing outcomes if done well.
Why do these posters inspire me? They send off a message in such a simple form. They don’t complicate the posters by using lots of detail and they keep each character separate, as they really are in the film. The posters are extremely honest and the photography in them captures each character brilliantly.